Book Sneak Peek: Be Thoughtful and Planful
In Chapter 10, “Act Like a Pro,” I review what happened during the COVID-19 pandemic and discuss the changes that it made to our work lives.
Book Sneak Peek: Thinking Critically & Planning for a Crisis
In Chapter 9, “Think Like a Pro,” I discuss the situations that taught me to think like a pro. Have you heard of crisis communications?
Book Sneak Peek: Build Your Press Kit
In Chapter 8, “Building Your PR Toolkit,” I explain the contents of a great PR toolkit, including the press kit. What’s that?
Book Sneak Peek: Think 360
In Chapter 7, “Understanding Integrated Marketing Communications,” I introduce the framework my firm, MVW Communications, uses for our 360-degree approach to planning.
Book Sneak Peek: PR, DEI & Touchy Terminology
In Chapter 6, “Use Tailoring to Serve Multicultural Needs,” I dive deep into cultural strategy and why communicators should understand how to tailor their communication approaches for a multitude of audiences.
Book Sneak Peek: Building Relationships Means EQ>IQ
In Chapter 5, “The Relationships You Need to Be Successful,” I discuss relationships essential to a successful career in PR. These relationships can be with other PR pros and even clients!
Book Sneak Peek: Media Relations Do's and Don'ts
In Chapter 3, “Media Relations Do’s and Don’ts,” I share best practices on topics such as setting media coverage goals, pitching story ideas, and knowing what’s newsworthy.
Book Sneak Peek: Getting Started in Public Relations
In Chapter 1, “What PR Really Is,” I share tips and advice on getting started in public relations. Why? Because colleges may teach how the field works, but they can’t always teach how to work in the field! The hardest part can be getting started – getting that first break. Read this excerpt with tips on landing your first shot below.
Diversity, Equity & Inclusion PR Expert Releases First Book
Melissa Vela-Williamson provides valuable insights for those starting their PR career