Pitch Ideas Like A PR Pro
MEDIA RELATIONS DIGITAL COURSE
Pitching story ideas to media or influencers and securing coverage is getting tougher in our changing media landscape.
Budgets are tight. Expectations aren’t. Learn how to develop and deliver a strong pitch that includes newsworthy criteria and your messaging goals. Improve your ability to earn coverage, and use these pitching skills to better “sell” your ideas to stakeholders, leadership, influencers, or internal and external audiences.
We know times are tough. So Melissa’s sharing her national, award-winning best practices in this practical course built for today’s communicator.
In this course, you’ll learn how to:
✅ Pitch journalists, opinion editors, influencers, podcasters, and more
✅ Turn messaging needs into newsworthy stories that are memorable and valuable
✅ Become a trustworthy source for the media
✅ Create press materials to support your pitch
✅ Measure media coverage
✅ And more!
Led by Melissa Vela-Williamson, a nationally-recognized media relations strategist who has secured coverage in top-tier outlets like Oprah Magazine, People en Español, Associated Press, Washington Post, Hechinger Report, ABC News, US News, Noticias Telemundo National, Noticias Univision National, National Public Radio, PR News, Burrelles US, This American Life, and more.
Her recent local market campaign resulted in 613 pieces of earned coverage with a 660 million audience reach and over 16.6M views.
Let her share her trade secrets to help you!
Pre-order now and save $25!
Early bird discount ends July 1, 2026.
The full course launches this fall.
Pitch Like A PR Pro
$325 $350
Turn Ideas Into Coverage
Become Pitch-Savvy
Prep and Pitch like a Pro
Turn Ideas Into Coverage Become Pitch-Savvy Prep and Pitch like a Pro
This course is right for you if…
You can’t afford to hire a media relations expert
With a cost-effective one-time fee, you’ll get all the tools you need for a DIY approach to pitching story ideas and earning media coverage.
Your award-winning instructor will get you pitch-ready in an hour! Or, go at your pace.
You’re short on time
You need an AP-style press kit
We’ll give you the templates you need to start building an essential press kit, along with writing tips to support your pitch.
Stop guessing. Start pitching with confidence.
Meet Your Instructor
Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP
Chief Communication Architect/Founder of MVW CommunicationsMelissa is an internationally-recognized and accredited award-winning public relations strategist, industry author and national PRSA columnist with over two decades of pitching and working alongside journalists, influencers and podcasters for all types of organizations, authors and leaders. View her list of 50+ awards and trust she knows the art of the pitch!