Post Categories
Understand Familia to Embrace Latinos
Stories can unpack complex truths in a relatable, memorable way. This past holiday season, Disney Animation Studios released its animated family film, “Encanto.” This is the second Latino family story Disney has undertaken and it’s been embraced by families of all kinds. Disney has finally nailed what all PR pros should know – if you want to engage Latino consumers, involve their families.
Innovate with Valuegraphics
What seems to be a thread running throughout DE&I’s history is much like conversations I see happening across mediums about Latino, Black, Asian, LGBTQIA, and other marginalized groups. Again and again, we’re trying to determine the “right” terms to use to identify people and talk about differences. Perhaps we should think a bit more creatively.
How to Decide Between Hispanic and Latino Terms
Besides being Hispanic myself, I have researched and worked with the culture since the beginning of my career. In San Antonio, Texas, where my firm is located, more than 64 percent of the local population is categorized as “Hispanic or Latino.” However, the business world often still regards these residents as a specialty market. Even in public relations, many practitioners separate general-market media outlets from Spanish-language media.
The Value of Real Talk
It seems like every day it gets more challenging to communicate in ways that make all people feel valued and included. I worked in a diversity and inclusion office for over four years, and even within that time frame the lexicon of acceptable terms changed often.
Consider Trauma-Informed Communications
Working with education clients led me to learn more about trauma-informed care. As described by the National Association of School Psychologists, “a trauma-informed approach is a way of providing services to children and families that facilitates the improved function of those negatively affected by trauma.”
Plan With Culture in Mind
The best way to prevent a crisis is by recognizing a crisis could happen. If a PR professional is observant enough to notice issues or cultural patterns emerging outside their organization, then they can learn to identify how likely this issue may impact them.
Why You Need to Include Spanish Media in Your Outreach
From Sept. 15 through Oct. 15, the United States will observe Hispanic Heritage Month. This time period inspires many organizations to explore Hispanic and Latino culture, but that’s where the consideration ends for some. As the Latino population continues to climb and becomes a majority group in many areas, public relations practitioners should integrate Hispanic cultural strategy in their everyday campaigns.
The Importance of Compassion in Communications
Communicators have the power to inform, influence and lead the way with words. What we say and how we say it matters. Sometimes, we forget to be as caring as possible with those words. PR professionals need to acclimate to the rising temperatures of today’s public sentiment.
Rebranding Latino Leadership in PR
My goal is to help tell the Hispanic/Latino story for the PR profession. Through this monthly column, I’m thankful that Strategies & Tactics has given me the opportunity to provide useful, relatable information that could help open the door for Hispanic/Latino PR pros and provide advice on how to tap into Hispanic communities.
