Resources for Honoring Hispanic Heritage Month
In honor of Hispanic and Latino Heritage Month, here are resources organizations or professionals can benefit from. Share current data, trends and stories that illustrate the positive influence this growing population is having now and will continue to have in the future.
Toolkits:
https://www.prsa.org/professional-development/prsa-resources/hispanic-heritage-month
https://www.hispanicstar.org/our-work#Resources
Columns:
https://www.prsa.org/article/why-you-need-to-include-spanish-media-in-your-outreach
https://www.prsa.org/article/how-to-decide-between-hispanic-and-latino-terms
https://www.prsa.org/article/help-tell-latino-stories
https://www.prsa.org/article/understand-familia-to-embrace-latinos
https://www.prsa.org/article/technology-and-spanish-translations
https://www.prsa.org/article/cultural-competency-is-a-must-for-all
https://www.prsa.org/article/spanish-media-myths-and-truths
https://www.prsa.org/article/seeing-is-believing-for-latino-candidates
https://www.prsa.org/article/cultural-preferences-drive-tourism-ST-Aug24
https://www.prsa.org/article/clarifying-hispanic-heritage-month
https://www.prsa.org/article/honoring-hispanic-heritage-month-during-a-complex-year (With best practices for this complex year)
https://www.prsa.org/article/leading-globally-at-linkedin-ST-April25
https://www.prsa.org/article/making-connections-with-hispanic-influencers
https://www.prsa.org/article/resolve-to-invite-candidates-of-color-into-public-relations
https://www.prsa.org/article/national-museum-elevates-latino-contributions
https://www.prsa.org/article/plan-with-culture-in-mind
PR Books:
https://www.mvw360.com/smarttalkbook (Chapter 6: Use Tailoring to Serve Multicultural Needs)
Podcast Episodes:
https://www.mvw360.com/smarttalk/communicating-with-international-audiences-with-daniel-marin
https://www.mvw360.com/smarttalk/the-story-behind-latinas-in-pr
https://www.mvw360.com/smarttalk/2023/2/13/28-represent-and-pass-the-mic
https://www.mvw360.com/smarttalk/2022/9/13/the-power-of-hispanic-marketing-with-yvonne-bonnie-garcia
https://www.mvw360.com/smarttalk/2022/2/15/17-multicultural-marketing-and-pr-with-stephen-macias