Plan With Culture in Mind
The best way to prevent a crisis is by recognizing a crisis could happen. If a PR professional is observant enough to notice issues or cultural patterns emerging outside their organization, then they can learn to identify how likely this issue may impact them.
Book Sneak Peek: Be Thoughtful and Planful
In Chapter 10, “Act Like a Pro,” I review what happened during the COVID-19 pandemic and discuss the changes that it made to our work lives.
Book Sneak Peek: Thinking Critically & Planning for a Crisis
In Chapter 9, “Think Like a Pro,” I discuss the situations that taught me to think like a pro. Have you heard of crisis communications?
Book Sneak Peek: Strategic Communication Planning
In Chapter 4, “Planning Like A Pro,” I explain a four-step process to creating and implementing a strategic communications plan.