Consider Trauma-Informed Communications
PRSA Columns, Public Relations, Advice, Business Tips Melissa Vela-Williamson PRSA Columns, Public Relations, Advice, Business Tips Melissa Vela-Williamson

Consider Trauma-Informed Communications

Working with education clients led me to learn more about trauma-informed care. As described by the National Association of School Psychologists, “a trauma-informed approach is a way of providing services to children and families that facilitates the improved function of those negatively affected by trauma.” 

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Why You Need to Include Spanish Media in Your Outreach
Public Relations, PRSA Columns, Media Relations Melissa Vela-Williamson Public Relations, PRSA Columns, Media Relations Melissa Vela-Williamson

Why You Need to Include Spanish Media in Your Outreach

From Sept. 15 through Oct. 15, the United States will observe Hispanic Heritage Month. This time period inspires many organizations to explore Hispanic and Latino culture, but that’s where the consideration ends for some. As the Latino population continues to climb and becomes a majority group in many areas, public relations practitioners should integrate Hispanic cultural strategy in their everyday campaigns. 

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Wisdom from a Recent College Grad: Get Involved!
Advice, Women, Public Relations Bailey McGoldrick Advice, Women, Public Relations Bailey McGoldrick

Wisdom from a Recent College Grad: Get Involved!

Becoming a communications major is one of the best decisions I have made in college and I am greatly looking forward to my career in public relations. College is an amazing chapter in anyone’s life and I cannot stress enough what I have gained from having leadership roles and mentors I know I can trust. At the end of the day, you get out of college what you put into it.

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3 Pro Tips from a Recent Grad
Advice Melissa Vela-Williamson Advice Melissa Vela-Williamson

3 Pro Tips from a Recent Grad

I am not your “traditional” intern. I am slightly older (27) than what most would consider an intern. I returned to college in the middle of the pandemic, after already completing a degree in a field that didn’t make me happy. I’m so glad that I came back to the field that I fell in love with as a teenager.

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