Why You Need to Include Spanish Media in Your Outreach
From Sept. 15 through Oct. 15, the United States will observe Hispanic Heritage Month. This time period inspires many organizations to explore Hispanic and Latino culture, but that’s where the consideration ends for some. As the Latino population continues to climb and becomes a majority group in many areas, public relations practitioners should integrate Hispanic cultural strategy in their everyday campaigns.
Time Management: The Key to Success for Interns
Fitting an internship into an already packed schedule of classes, assignments, and extracurricular organizations can seem overwhelming. As an intern at MVW Communications and a full-time student at Texas State University, I quickly learned the skills needed to thrive! The key to success lies in strategic time management.
Wisdom from a Recent College Grad: Get Involved!
Becoming a communications major is one of the best decisions I have made in college and I am greatly looking forward to my career in public relations. College is an amazing chapter in anyone’s life and I cannot stress enough what I have gained from having leadership roles and mentors I know I can trust. At the end of the day, you get out of college what you put into it.
Book Sneak Peek: Think 360
In Chapter 7, “Understanding Integrated Marketing Communications,” I introduce the framework my firm, MVW Communications, uses for our 360-degree approach to planning.
3 Pro Tips from a Recent Grad
I am not your “traditional” intern. I am slightly older (27) than what most would consider an intern. I returned to college in the middle of the pandemic, after already completing a degree in a field that didn’t make me happy. I’m so glad that I came back to the field that I fell in love with as a teenager.
Book Sneak Peek: Building Relationships Means EQ>IQ
In Chapter 5, “The Relationships You Need to Be Successful,” I discuss relationships essential to a successful career in PR. These relationships can be with other PR pros and even clients!
Book Sneak Peek: Strategic Communication Planning
In Chapter 4, “Planning Like A Pro,” I explain a four-step process to creating and implementing a strategic communications plan.