35. The Path to Entrepreneurship with Julie Livingston

Julie Livingston, president of WantLeverage Communications

When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm.

Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast!

About Julie:
Julie Livingston is president of WantLeverage Communications, an entrepreneurial PR and LinkedIn marketing consultancy based in New York City. She specializes in turning “under the radar” executives and businesses into authoritative industry leaders through strategic communications counsel, media placement, and elevating leadership visibility on LinkedIn, the world’s biggest business networking platform. A member of LinkedIn Advisors, Julie is a three-time board member of NY Women in Communications. She holds an MS in Communications Management from Syracuse University’s Newhouse School of Public Communications. Her thought leadership has been featured on Morning Brew and in PR News, CommPro.Biz, ASAE, and other industry publications.

Topics covered:
- Julie's career path
- Overcoming self-doubt
- The creation of WantLeverage Communications
- Leveraging LinkedIn
- Deciding what services to offer
- Career advice

Actions to take:
- Connect the dots of your experiences to overcome impostor syndrome
- Embrace challenges
- Let your curiosity guide you
- Promote who you are and what your values are
- Keep up with technology

Resources mentioned:
- Southwest Key Programs
- Hispanic Women's Network of Texas
- Fierce Mujeres
- Hispanic Public Relations Association (HPRA)
- Julie's LinkedIn
- World Gold Council
- Scholastic
- Volunteers of America
- The Toy Association
- WantLeverage Communications
- The Quorum Initiative
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications
- PR Pro Gear