Letting Your Passion Lead with Laura Perez

Letting Your Passion Lead with Laura Perez

Melissa Vela-Williamson, APR, Fellow PRSA

Laura Perez

Sometimes the best career move is letting your passion lead the way. In today’s episode, Melissa talks with Laura Perez, the associate director of brand operations at Spurs Sports & Entertainment, about striking the balance between your niche interests and an organization’s needs.

About Laura: 

Laura Perez is a sports and entertainment professional with more than 21 years of experience at Spurs Sports & Entertainment. As Associate Director of Brand Operations, she leads operational strategy and workflow management for the Brand Engagement team and has played a key role in major initiatives, including the San Antonio Spurs’ 50th Anniversary season, while championing leadership development and community impact throughout South Texas.

Connect with Laura on LinkedIn  

Topics covered:

• Laura’s journey to her professional specialty 

• Working in brand operations

• How to manage change and competing priorities

• Illustrating your organization's values in your work

• How a career in sports informs the life of a sports parent 

• Tips for communications students and professionals

Resources mentioned: 

• Healthy Sports Parents

• Pitch Ideas Like A PR Pro Digital Course

• "Latinas in Public Relations: Shaping Communications, Communities, and Culture"

• "Smart Talk: Public Relations Essentials All Pros Should Know"

• MVW Communications