10. Social Responsibility & Event Planning in a Pandemic World with Janet Holliday

Janet Holliday, President and CEO of The CE Group

2020 was the year of virtual events. 2021 is a bit more complicated. How does what we know now about tech and safety standards inform event planning in a world that's going back in-person? This week, Melissa talks with Janet Holliday, the President and CEO of The CE Group, about event planning in a pandemic world.

About Janet:
Janet Holliday embodies a rare combination of strategic vision, tremendous leadership skills, and the “can-do” attitude that it takes to plan, position, promote and produce some of the most successful large-scale marketing events in the country and around the world. Janet’s name has become synonymous with excellence when it comes to executing the highest level of strategic marketing events as part of comprehensive marketing programs for companies and organizations of all sizes. Her entrepreneurial spirit has launched the CE Group, Inc. into many areas of experience-based marketing, including its six core services: Event and Production Management, National Sports and Events Marketing, Destination Management, Venue Management, and Integrated Communication.

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Topics covered:
- The evolution of event planning
- The future of virtual events
- Navigating a time of recovery and discovery
- How to decrease anxiety and increase joy
- Protecting clients from liability concerns

Actions to take:
- Have a strong contingency plan
- Create clear guidelines
- Add some meaning to your routine
- Talk about the worst-case scenarios
- Lead with responsibility

Resources mentioned:
- PRSA
- To-Go For Good
- United Way
- MVW Communications
- PR Pro Gear