How Livestreaming Can Help During COVID-19
Business Communication, Digital Marketing, Business Tips Melissa Vela-Williamson Business Communication, Digital Marketing, Business Tips Melissa Vela-Williamson

How Livestreaming Can Help During COVID-19

Stay-at-home measures caused by COVID-19 in the United States are leading to an increase in the popularity of livestreaming content for consumers and creators. Livestreaming is a powerful tool that allows for direct communication in real-time, giving users a much needed sense of connection. In this blog, I share how to’s for individuals, professionals, and/or organizations who want to use livestreaming to adjust to life in this “new normal.”

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Crisis Communication in the COVID-19 Climate
Business Communication, Digital Marketing, Business Tips, Getting Ahead, Media Relations, Journalism, Public Relations Melissa Vela-Williamson Business Communication, Digital Marketing, Business Tips, Getting Ahead, Media Relations, Journalism, Public Relations Melissa Vela-Williamson

Crisis Communication in the COVID-19 Climate

The COVID-19 pandemic has turned organizations of all sizes across the world upside down. Our independence and social norms have shifted dramatically to stop the spread of this novel coronavirus. Based on what I’ve experienced alongside journalists these past days, here are suggestions for how to move forward in our world’s new normal.

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Lessons Learned from Livestreaming
Business Communication, Business Tips, Getting Ahead, Digital Marketing Julia Aguillon Business Communication, Business Tips, Getting Ahead, Digital Marketing Julia Aguillon

Lessons Learned from Livestreaming

Livestreaming allows organizations to share video content in an interactive, exciting way. As this format of video creation increases in popularity, organizations should invest their time and energy into using this tool for their advantage. Here are some key lessons I have learned from livestreaming so you know what to expect and what to avoid before you broadcast live.

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Two PR Materials Newsrooms Need
Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson Journalism, Media Relations, Business Tips, Business Communication, Public Relations Melissa Vela-Williamson

Two PR Materials Newsrooms Need

Two materials are critical for the PR tool belt of anyone who wants local newsrooms to publish their stories: the press release and the media alert. In collaboration with a top newsroom editor, we outlined what elements are necessary for each document- a breakdown that will help readers distinguish between the two frequently confused materials.

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Nine Ways to Determine What's Newsworthy
Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson Business Communication, Getting Ahead, Journalism, Media Relations, Public Relations, Business Tips Melissa Vela-Williamson

Nine Ways to Determine What's Newsworthy

Throughout my 19-year career specializing in public relations, I have worked with countless journalists to tell important stories. Pitching story ideas to reporters can seem daunting. Read about the nine ways that journalists determine what stories may be worth covering. Use these points as criteria on whether you should consider your “news” worthy of a story pitch.

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