What I’ve Learned as a PR Apprentice
Advice, Public Relations Alexandra Berg Advice, Public Relations Alexandra Berg

What I’ve Learned as a PR Apprentice

I had no idea what to expect or what a virtual apprenticeship would even look like, but throughout the past eight months, I have gained real-world PR experience, expanded upon my undergraduate skills, and formed so many new skills. I have learned more in this position than I could even put onto paper, but here are some of the most important and career-altering tips I learned as a PR apprentice.

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Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards
Public Relations, Getting Ahead, News, Announcements Melissa Vela-Williamson Public Relations, Getting Ahead, News, Announcements Melissa Vela-Williamson

Melissa Vela-Williamson and MVW Communications Named Finalists in Inaugural National Diversity Awards

San Antonio-based MVW Communications can now add “changemaker” to its list of accolades.

PRNews recently announced that Melissa Vela-Williamson, APR, is a finalist for the Latinx Pioneer Award, and its Meals on Wheels COVID Response Campaign is a finalist in the communications and PR campaigns executed by a Latinx-owned business.

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Four PR Strategies for 2021

Four PR Strategies for 2021

Did you have to throw out most of your 2020 public relations plans when COVID-19 took hold of our daily lives? This January, hit the reset button on your organization’s communication goals with lessons learned from the pandemic. Your plan should incorporate these four approaches.

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Critical Components of a Public Relations Plan
Business Communication, Advice, Business Tips, Public Relations Melissa Vela-Williamson Business Communication, Advice, Business Tips, Public Relations Melissa Vela-Williamson

Critical Components of a Public Relations Plan

Developing a public relations plan involves strategic thinking and following a systematic planning process. Let’s break down some critical but confusing parts of a PR plan: goals, objectives, strategies, and tactics.

Understanding how each of these plan components intersect, rely on each other and have their own role will help you build stronger, more measurable plans.

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