Technology and Spanish Translations

PR pros are facing a language conundrum as the United States becomes more Hispanic in numbers. Counties that historically did not have a significant Hispanic population saw huge growth according to the most recent Census. In fact, 517 counties of this makeup reported their Hispanic population grew by 50% or more in the last decade. Consider the undercount the Hispanic or Latino population the Census Bureau also reported. It’s time we all prepare to communicate better with Hispanic communities.