Why You Need to Include Spanish Media in Your Outreach
From Sept. 15 through Oct. 15, the United States will observe Hispanic Heritage Month. This time period inspires many organizations to explore Hispanic and Latino culture, but that’s where the consideration ends for some. As the Latino population continues to climb and becomes a majority group in many areas, public relations practitioners should integrate Hispanic cultural strategy in their everyday campaigns.
Spanish Media Myths and Truths
I began my PR career at a Hispanic boutique agency. I didn’t know the difference between “general market” and Hispanic market media as a new grad, but soon learned about the divide. At a Hispanic or multicultural agency, you’re going to focus on the unique cultural attributes and communication preferences of a niche audience.