Understand Familia to Embrace Latinos
PRSA Columns, Public Relations Melissa Vela-Williamson PRSA Columns, Public Relations Melissa Vela-Williamson

Understand Familia to Embrace Latinos

Stories can unpack complex truths in a relatable, memorable way. This past holiday season, Disney Animation Studios released its animated family film, “Encanto.” This is the second Latino family story Disney has undertaken and it’s been embraced by families of all kinds. Disney has finally nailed what all PR pros should know – if you want to engage Latino consumers, involve their families. 

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Respect Educational Diversity
Public Relations, PRSA Columns, Advocacy Melissa Vela-Williamson Public Relations, PRSA Columns, Advocacy Melissa Vela-Williamson

Respect Educational Diversity

When is the last time you thought about the education level of your stakeholders? As PR professionals, we may think more about visual indicators of diversity than how people differ in ways we can’t see. The level of education people have can affect all aspects of their life. Have you considered tailoring your PR strategies in relation to educational diversity?

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