Melissa Vela-Williamson 5/28/26 Melissa Vela-Williamson 5/28/26

Understand Familia to Embrace Latinos

Stories can unpack complex truths in a relatable, memorable way. This past holiday season, Disney Animation Studios released its animated family film, “Encanto.” This is the second Latino family story Disney has undertaken and it’s been embraced by families of all kinds. Disney has finally nailed what all PR pros should know – if you want to engage Latino consumers, involve their families.

Melissa Vela-Williamson 3/24/26 Melissa Vela-Williamson 3/24/26

Introducing Ask A Latina

Melissa Vela-Williamson 7/9/25 Melissa Vela-Williamson 7/9/25

3 Ways to Avoid Cultural Crises

There’s a big difference between knowing and doing. How many of us PR professionals have advised a client or leader just to have that gold nugget of advice ignored? The gap between hearing and actually listening is wide. The gap between knowing something and taking action is often wider.

Melissa Vela-Williamson 5/15/24 Melissa Vela-Williamson 5/15/24

Cultural Competency Is a Must for All

In November, I was happy to attend PRSA’s ICON 2022 conference in Grapevine, Texas. The three-day event offered many rewarding experiences, but some situations there surprised me. I was excited to speak to hundreds of students and professionals at ICON 2022 about my new book, “Smart Talk: Public Relations Essentials All Pros Should Know.” As a communicator and agency owner, I am invested in PRSA. My team and I prepared for months for this milestone moment.