Help Tell Latino Stories
PRSA Columns, Public Relations Melissa Vela-Williamson PRSA Columns, Public Relations Melissa Vela-Williamson

Help Tell Latino Stories

Think back to your American history class days. Which races were reflected in the textbook? The hard truth is that they probably weren’t Hispanic. Latinos are not even categorized as a race by the U.S. government. We’re an ethnic version of white. Is there a more symbolic way to explain how the Latino story is missing its rightful place in American stories? 

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Respect Educational Diversity
Public Relations, PRSA Columns Melissa Vela-Williamson Public Relations, PRSA Columns Melissa Vela-Williamson

Respect Educational Diversity

When is the last time you thought about the education level of your stakeholders? As PR professionals, we may think more about visual indicators of diversity than how people differ in ways we can’t see. The level of education people have can affect all aspects of their life. Have you considered tailoring your PR strategies in relation to educational diversity?

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Cultural Competency Is a Must for All
Public Relations Melissa Vela-Williamson Public Relations Melissa Vela-Williamson

Cultural Competency Is a Must for All

In November, I was happy to attend PRSA’s ICON 2022 conference in Grapevine, Texas. The three-day event offered many rewarding experiences, but some situations there surprised me. I was excited to speak to hundreds of students and professionals at ICON 2022 about my new book, “Smart Talk: Public Relations Essentials All Pros Should Know.” As a communicator and agency owner, I am invested in PRSA. My team and I prepared for months for this milestone moment.

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