MVW Digital Course:
Pitch Media Like A PR Pro
Pitching to media and securing earned coverage for clients is getting more difficult in a changing media landscape.
In today's economic climate, PR pros are having to do more with less. You may not have agency support right now, but that doesn't mean you can't learn tricks of the trade to help get your organization or client seen.
What if you had a resource to help you elevate your DIY media relations strategy?
We're excited to announce we're putting together best practices and innovations to help pros pitch to media, influencers, and podcasters.
With this course you’ll learn the musts of pitching media - from local to national - in 1 hour so you can become a trustworthy source for journalists, know how to make an idea newsworthy, and earn media coverage that will be invaluable to your organization or clients.
Turn Ideas Into Headlines
Become Media-Ready in 1 Hour
Pitch Like a Pro
Turn Ideas Into Headlines Become Media-Ready in 1 Hour Pitch Like a Pro
What You’ll Learn
How to DIY Media Outreach
This course is built to help pros be better at media relations outreach in a difficult media landscape. We’ll teach you a DIY approach to garnering earned media for your organization or clients.
Creating Press Materials to Support Your Pitch
Gain access to downloadable templates and step-by-step instructions on how to optimize your reach with a strategic press kit.
Meet Your Instructor
Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP
Chief Communication Architect/Founder of MVW CommunicationsMelissa is an internationally-recognized and accredited award-winning public relations strategist, author and national columnist with over two decades of general market and multicultural integrated marketing communications experience in agency, corporate and nonprofit settings.