Four PR Strategies for 2021
Did you have to throw out most of your 2020 public relations plans when COVID-19 took hold of our daily lives? This January, hit the reset button on your organization’s communication goals with lessons learned from the pandemic. Your plan should incorporate these four approaches.
Manage Social with a PR Point of View
Managing social media platforms for an organization is incredibly challenging. This year we saw countless examples of what not to do on social media, proving the critical need to approach social media with a public relations point of view.
A tried-and-true set of PR principles, The Page Principles, have proved helpful to PR pros for almost a century. And when applied to social media, these principles can guide us through a framework that integrates durable direction into social media management.
Critical Components of a Public Relations Plan
Developing a public relations plan involves strategic thinking and following a systematic planning process. Let’s break down some critical but confusing parts of a PR plan: goals, objectives, strategies, and tactics.
Understanding how each of these plan components intersect, rely on each other and have their own role will help you build stronger, more measurable plans.
Three Things I Learned as a PR Apprentice
Before receiving the title of Public Relations Apprentice at MVW Communications, I was just a PR graduate with some theoretical practice in my area of study. I knew that the real lessons hadn’t even begun. Although the lessons I learned during my time at MVW are too many to mention, I’ve listed my top three.
Prepare for Zoom Media Interviews or Presentations
At this point in 2020, each member of my household now has a dedicated Zoom account. Zoom/video call mishaps are still an everyday occurrence. Some professionals have been embarrassed or even fired for something seen while using Zoom. While media training has fundamentals, there are some nuances that should be accounted for when patching into a television studio virtually. As a PR professional, I see a need to share these insights with businesses and organizations facing media interviews over virtual platforms like Zoom.
How Puzzles Help with PR Planning
We jumped on the puzzle trend at my home during the pandemic to find a way to keep our kids off screens during “bored” times. Here’s what I imagined -- opening a fresh cardboard-scented puzzle box brings a surge of excitement and anticipation of a new adventure. My reality -- we opened the box and looked at all the pieces and I immediately felt overwhelmed. That overwhelmed/puzzled/anxious/hopeful feeling was familiar. It’s the same feeling I get when starting the strategic communication planning process.