Figure 1.1: Critical Components of a Public Relations Plan

This illustration shows how critical components of a public relations plan work together to achieve the same goal. Tactics are like the steps of a ladder that you use in a smart strategy to help you reach your objectives. Then, each objective must be cleared before you reach the ultimate goal.

See how our superhero makes it to her goal with the help of each of these essential parts?

Figure 1.2: Public Relations + Diversity, Equity, Inclusion Model

People of color now account for over 42% of the population and that number will continue to grow. For public relations, this creates a necessity for the integration of DEI best practices. This good news? As this Venn diagram shows, this integration might not be as difficult as it may seem.

This model we created at MVW Communications shows how both fields can support each other. Look at the similarities in the middle of PR and the DEI circles. You can see the benefits of adopting DEI best practices. You can clearly see how both fields are similar: they are built on the idea of understanding and relating with people.

Figure 1.3: The PESO Model

The PESO model is an integrated approach to communications that merges paid, earned, shared, and owned media types to establish the thought leadership, credibility, trust, and authority that fuel a brand’s reputation.

This multifaceted Venn diagram perfectly shows different parts of today’s media landscape and offers a robust checklist for multiple ways you can communicate something.

Figure 1.4: Elements of a Communication Plan

Integrated marketing communication is easily explained by picturing a wheel, like this illustration.

This communication wheel is MVW Communications, describes our 360-degree approach to planning. We start with a goal, objectives, and core message. Then, we determine how a message should be communicated. Each spoke plays an important part in your overall communication plan.

Figure 1.5: Public Relations + Diversity, Equity, Inclusion + Social Responsibility Model

Authenticity is key when practicing social responsibility. For any practice to be authentic, meaning there’s talk proven true by action, that practice should be integrated into all parts of an organization.

This illustration shows the evolution of MVW Communications PR and DEI Integration Model. It shows how together, PR and DEI principles align with SR principles. Essentially — we are naturally in sync when PR is practiced for the betterment of society!