Communication Specialties: Generalist vs. Specialist
Everyone should have a generalist capability and mindset. That means that you could specialize in a certain topic or category, but you have enough knowledge to know the communication that would benefit that area all the way around. It’s a more integrated world every day we’re in it, so our communication profession demands that of us these days!
Steps to Being an Ally at Work
If you promote this concept in your workplace, allyship is a step towards showing you support social responsibility because it’s in alignment with diversity, equity and inclusion. The first step starts with YOU. Just like we teach children -- we have to first be a friend to make a friend.
Think Before You Post to Avoid A Social Media Crisis
We all have had those moments where we see something on social media that makes us feel an emotion. Quickly, we can be inspired to laugh, cry or get angry. We instantly want to react. But what does liking, sharing, or commenting say about us professionally or personally?
Four Steps for Practicing Social Responsibility
If you are unfamiliar with “Corporate Social Responsibility'' or CSR, you may not realize you are taking part in it when you participate in your organization's United Way campaign, recycle items in the office, or donate in a company’s food drive.
How to Clarify Complex Brands
A marketing industry rule of thumb is that a customer needs seven interactions with a brand before they remember it or engage with it. If the brand is inconsistent in its brand expression, then that rule goes out the window.
Brand expression inconsistency is quite common with organizations large and small. Sometimes with small organizations, a brand style guide doesn’t exist.
Three Things I Learned as a PR Apprentice
Before receiving the title of Public Relations Apprentice at MVW Communications, I was just a PR graduate with some theoretical practice in my area of study. I knew that the real lessons hadn’t even begun. Although the lessons I learned during my time at MVW are too many to mention, I’ve listed my top three.
Four Ways to Maximize Your Time Post-Graduation
The quest for meaningful employment can seem daunting, but these challenges should be used to strengthen our mindset and continue pushing towards our dreams. Instead of pulling the “I graduated into a pandemic and now I can’t get a job,” excuse card, ask yourself what you could be doing to make yourself more marketable to future employers. More importantly, what could you do that would positively impact your mindset and resume?
3 Words to Fix a "Mad Face"
To know me is to know that I'm a mother. I always have some story about my kids that helps illustrate a point in a meeting, builds rapport with a new client or simply breaks the ice at an awkward social gathering. I also tend to develop little sayings -- little phrases that help me illustrate an important message. When I'm lucky, the stars align for my kids to inspire one that helps us all be better people.